Fernando Curtis


ME-DU-ZO is a Nicaraguan wine brand that produces high-quality wines using grapes grown in the country’s volcanic soil. The brand’s signature wine is the ME-DU-ZO Reserva, a red wine made with Cabernet Sauvignon and Merlot grapes.




Branding, Packaging 


March 2018

The ME-DU-ZO Reserva has a deep ruby color and aromas of blackberry and cassis. On the palate, the wine is full-bodied with flavors of ripe dark fruits and spice. Its Reserva pairs well with grilled meats and hearty stews.

A Challenge

One of the first brands that produced in Nicaragua as a new market opportunity.

Origin Challenges

The wine is made with grapes grown in the volcanic soils of the country and benefits from the proximity to the Pacific Ocean. ME-DU-ZO has a deep red color and a complex flavor profile that includes notes of blackberry, cassis, and chocolate.

Results & Conclusion

ME-DU-ZO is a wine brand that takes its inspiration from the sea. The brand’s packaging design features a jellyfish, which is a creatures often found in the ocean. The use of a jellyfish on the packaging is meant to convey the Brand’s connection to the water and to give customers a sense of what they can expect from the product inside. packaging design is clean and modern, with a nod to the nautical¬†